See What's Possible
at IRDC 2026
Meet the Imagine team at the premier conference for visual merchandising and store design professionals. Discover how we help retailers create high-impact retail environments.
What's IRDC?
The International Retail Design Conference (IRDC) is the premier annual two-day conference hosted by VMSD magazine, bringing together visual merchandising and store design professionals for engaging education and networking. Now celebrating its tradition of excellence, IRDC offers unparalleled access to the strategies, innovations, and partnerships shaping the future of retail design.
Explore IRDC
When
October 7–8, 2026
Where
Planet Hollywood Resort
Las Vegas, NV
Who Attends
Retailers, brand owners, design & architecture firms, consultants, general contractors
Signature Events
Iron Merchant Challenge (20th Anniversary) · VMSD Awards Luncheon
Big ideas take the stage
From expert-led sessions to hands-on workshops, the IRDC program is packed with the ideas reshaping retail design. Here's what to look forward to in Las Vegas.
Featured Speaker: Joe Baer
One of retail design's most influential voices headlines the conference, sharing strategic insights on the future of in-store experience and customer engagement.
45+ Education Sessions
Sessions built by design professionals for design professionals cover trends that matter most — store design, visual merchandising, technology, materials, and sustainability.
Iron Merchant Challenge — 20th Anniversary
Watch top visual merchandisers compete head-to-head in this legendary live challenge. Twenty years of creative excellence, all in one unforgettable showcase.
The Experience Paradox
Convenience no longer means simply getting customers in and out faster. Today's shoppers expect stores to deliver speed and inspiration, efficiency and personalization, digital ease and human connection – all within the same visit.
Wednesday, Oct 7th | 1:30 – 2:00 PM
Andy House
Vice President, Imagine Studio Agency
The Imagine Group
Su Ling Hsu
Creative Director
The Imagine Group
In this session, attendees will explore how leading retailers are redefining the remodel by embracing these seemingly contradictory expectations instead of choosing between them. Discover the strategies, design principles and operational innovations that allow physical spaces to flex with changing consumer needs while remaining true to the brand. Through real-world examples and practical insights, learn how today's most successful remodels create adaptable environments that balance competing demands, elevate the customer experience and position stores to thrive in an increasingly complex retail landscape.
The partner behind the store refresh—from décor to grand opening
Imagine designs, produces, and installs large-format décor, remodels, and new-store environments. We integrate our Dotti proprietary technology platform with Imagine Studio's award-winning design expertise to roll out consistent experiences across thousands of stores.
Learn more about ImagineFull-store remodel — before & after
Before
After
Real results, real brands
The leaders at IRDC are shaping the future of retail. So are we — behind some of the industry's most recognized in-store experiences. Here's the kind of impact we deliver.
+21.8%
Net-sales lift delivered by a single full-store remodel & décor refresh
+17.7%
More traffic through the door after store transformation
Scale
Thousands of stores refreshed, remodeled, and opened with speed and brand consistency
Cut $1.5M+ in operational costs by reengineering in-store programs into location-specific designs and installation guides.
Used the Dotti platform to turn disconnected, manual rollouts into a single coordinated workflow.
Developed a labor-saving self-service mobile-pickup system that trimmed counter labor and lifted digital sales.
Want this kind of impact for your brand? Let's talk at IRDC.
The store is your biggest growth lever.
One partner delivering strategy, design, production, fulfillment, fabrication, and technology to transform ideas into engaging brand experiences at any scale.
Explore What's PossibleWatch Our Story
Imagine at IRDC 2026
Our team will be at the conference throughout the event. Reach out to set up a conversation.
Andy House
Vice President, Imagine Studio Agency
Andy House is a strategic innovator and storyteller with a proven record of creating award-winning brand experiences worldwide. By combining customer insight, creative vision, and business strategy, he helps brands build meaningful connections that drive results. Known for his collaborative leadership, Andy turns complex challenges into experiences that inspire engagement and lasting impact.
Stacy Bell
Account Executive
With more than 15 years of experience, Stacy Bell helps brands and retailers bring their customer experiences to life across every stage of the journey. She addresses both operational and marketing challenges, enabling organizations to deliver seamless, impactful moments that strengthen customer loyalty, build lasting relationships, and drive meaningful, measurable growth.
Su Ling Hsu
Creative Director
A creative leader with 20 years of experience, Su Ling Hsu shapes brands through strategic, multidisciplinary design. Recognized for her empathetic leadership and insight-driven solutions aligned with business goals, she builds enduring client partnerships—one spanning over 14 years—while driving innovation, elevating brand experiences, and guiding high-performing, cross-functional teams to success.
Glenn Brown
Account Executive
With more than 30 years of experience, Glenn Brown leads the development of innovative retail display solutions that help brands capture attention and drive results. His blend of strategic design thinking, cost-conscious execution, and collaborative leadership enables clients to achieve standout retail experiences through award-winning, high-performing point-of-purchase displays that consistently deliver.
Emma Bigelow
Account Executive
Emma Bigelow builds strong client relationships and manages the successful execution of permanent retail displays and temporary point-of-purchase programs. Known for her collaborative approach and attention to detail, she partners with cross-functional teams to guide programs from concept through production—ensuring seamless execution, on-time delivery, and exceptional brand experiences at retail.
Insights & Case Studies
A look at how we help retail, convenience, and QSR brands turn strategy into high-performing, scalable in-store environments.
Redefining Retail Therapy
Community, Discovery, Flexibility & Curation in the Physical Store — explore how leading retailers are redefining what draws consumers through the door.
Read the Report
Where Convenience Meets Care
Designing Belonging, Well-Being, & Effortless Loyalty — discover how c-stores can turn a quick stop into something people actually feel.
Read the StudyC-Store & QSR Case Studies
Convenience7-ElevenTurning Complexity into Consistency Across 7-Eleven Restaurant Brands
Convenience7-Eleven7-Eleven: Scaling In-Store Signage
Convenience7-Eleven7-Eleven: Sustainable Shelf Tags
QSRCheckers & Rally'sCheckers & Rally's: Where Tradition Meets Next-Generation QSR Design
QSRPaneraHow Panera Reduced Operational Costs
QSRPaneraLocation-Specific Designs & Installation Guides: Panera
FoodserviceKFCKFC: Customized Pickup Solution & Cost Savings
Meet us at IRDC
Schedule time with the Imagine team during IRDC 2026. Whether you want to explore a store transformation, discuss in-store marketing, or just connect — we’d love to hear from you.